skills & expertise

  • 360 Campaigns

  • Art + Copy Integration

  • Creative Strategy

  • Ideation & Concepting

  • Copywriting & Scripting

  • Branding & Tone of Voice

  • AI-Assisted Creative

  • Humor, Pop-Culture & Trends

  • Social-First Storytelling

  • Short & Long-Form Content

  • Influencer Marketing

  • OOH & Experiential

  • Photo & Video Shoot Direction

  • Fast-Turn Ideation

  • Brief & Pitch Development

  • Budget & Scoping

  • Production Oversight

  • Cross-Team Collaboration

  • Team Leadership & Mentoring

hello.

I’m Erin, an award-winning writer and concept-driven creative with a hybrid background in advertising + journalism. I’m known for pop culture–savvy, insight-driven ideas that connect emotionally and drive results.

Born in Detroit, I’ve spent most of my career in New York City, working agency-side in roles like creative director, copywriter, content lead, and brand manager—spanning freelance to full-time and everything in between.

Outside of work, I’m also a freelance writer and journalist whose work has appeared in places like The Daily Beast, CollegeHumor, and The Huffington Post and the author of a parody dating guide praised by writers from The Daily Show.

BELIEFS & APPROACH

I believe in making work that works. That means answering the brief, grounding ideas in insights and data, and solving real problems—not just being clever for clever’s sake (though I love to do that, too). My approach is collaborative, people-first, and relentlessly resourceful.

select clients

Amazon, Disney, T-Mobile, Microsoft, AT&T, Bacardi, Ford Motor, A&E Networks, Hugo Boss, Pepsi, Maybelline, Mastercard, Four Seasons Hotels and Resorts, TED Talks, Burt’s Bees, Lipton Iced Tea, Once Upon A Farm, Dove, KitKat, Goldman Sachs

awards

  • Cannes Cyber Lion: Pepsi Refresh Project

  • ADDY (American Advertising Federation) Award: Microsoft Skype

  • OMMA Award MediaPost Finalist: Maybelline, Pepsi Refresh Project

  • Agency Awards: “Best Sense of Humor Under Pressure,” Blast Radius; “Employee Hero Award,” POSSIBLE

SELECT writing & publications

  • Author: “Every Rose Has Its Thorn: The Rock n’ Roll Field Guide to Guys,” Penguin Random House

  • Contributor: “Cringe: Teenage Diaries, Journals, Notes, Letters, Poems, and Abandoned Rock Operas,” Crown Archetype

  • Contributor: “Madonna & Me: Women Writers on the Queen of Pop,” Catapult

  • Freelance articles, quotes, and columns for: Mother Jones, College Humor, Nerve.com, The Daily Beast, Playboy, Buzzfeed, The Morning News

✷ Recent projects & wins ✷

  • A Spring Break campaign for travel brand Get Your Guide featuring custom-crafted concepts and ideation for Gabrielle Union, Brooklyn Beckham, and Derek Hough. Here’s a little taste.

  • A Sensorial Thrills campaign for Dove body wash packed with vibey ASMR and tactile, visually rich content that regularly went viral—often with little to no paid support. Take a peek.

  • Macro and always-on creative for Pepsi’s Pure Leaf iced tea featuring breakthrough creators not typical for the brand or category. Here’s just one.

  • Creative direction, development, and strategy on million-dollar-plus winning pitches for Ulta Beauty, StitchFix, and Listerine, among others.

GET IN TOUCH

helloerinbradley@gmail.com

718.909.3411

Linkedin