https://www.erinbradley.net/cocacola daily 0.75 2023-02-14 https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1593192287655-BVRLGBPCNZ8MM2NYQ65C/Screen+Shot+2020-06-26+at+10.22.38+AM.png Coca-Cola https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1559333047289-DIANUE7YEK6QBTKKDPF3/Screen+Shot+2019-05-31+at+1.03.25+PM.png Coca-Cola Fun Fact #1: This project was Coca-Cola’s first-ever on-site social presence for North America. I got to be creative lead on an experimental 55+ person cross-agency team that handled everything from social listening and analytics and community management. It was chaos, but the fun kind. https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1593127119585-YN9DEO8WFVI1SF7BG9TL/coke+GIF.gif Coca-Cola Fun Fact #2: The work scored the most brand mentions of any Olympic partner and got shout-outs from The Drum, Adweek, and a number of other publications. https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1562804915629-L78PNVZJPCZA6JKBGUIO/Screen+Shot+2019-07-10+at+5.27.53+PM.png Coca-Cola https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1675193799286-5B74R3TAZD4QJYM5AC7Q/Screen+Shot+2023-01-31+at+2.33.31+PM.png Coca-Cola https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1675193799422-F5XLIV4ERNFQMJ308AKP/Screen+Shot+2023-01-31+at+2.34.30+PM.png Coca-Cola https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1675193228118-UHIH2VMKE3621FGQ3WJ8/image-asset.jpeg Coca-Cola https://www.erinbradley.net/firetv daily 0.75 2023-02-15 https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1668208332745-4W3QA35XTYAH3U1JZVDF/Corgi.png Fire TV https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1667947919802-92MKBCXL2Q6MWPOEUE62/image-asset.png Fire TV TV, But Make It Internet THE CHALLENGE — People thought Fire TV was limited to broadcast TV, not realizing you can watch YouTube and a host of other streaming services. Right or wrong, this perceived lack of choice was negatively impacting the brand’s reputation. THE SOLUTION —Show Fire TV fans what they’re not missing with a perception campaign that’s both broad (‘Whatever you’re into…’) and niche (visuals built around viral clips highlighting Internet fandoms and sub-cultures). WHERE IT RAN — Social (Earned and Owned), Display, Radio & Podcast, Sponsored Editorial THE RESULTS— Mere months out, Fire TV saw a measurable lift in brand perception among existing and prospective customers and we all still fondly recall that summer we got paid to watch funny animal videos. https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1671467932520-KGTNY1ZJDX91IP8QKYXZ/image-asset.jpeg Fire TV https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1587685530169-W8RGH9K986YBKL6LV4XF/image-asset.jpeg Fire TV FUN FACT: Working on the campaign required combing through hours upon hours of cute babies, puppies, cats, and more trying to find the perfect clips. Needless to say, I loved every moment. https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1671586227764-JQKW9E7B3YCWNP2VRBYT/image-asset.jpeg Fire TV - "Pizza Fail" 0:10 Fire TV Social https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1663084879004-ENUCHFNTNEQSP28LX7VE/image-asset.png Fire TV https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1671467875095-KMMD35BOGW7C5GDG67R3/image-asset.jpeg Fire TV https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1671479326951-F7HEQQXYNGL1H7H3JTZB/image-asset.jpeg Fire TV - Fire TV YouTube Streaming Radio Campaign Anthem https://static1.squarespace.com/static/5c844b3516b64046784b70bc/5ce5aca20852297f84761f68/62fa80c3f1f6082c691ed418/1662664422414/ Fire TV - Fire TV | YouTube Campaign | "Whatever You're Into" :30 https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1660073159118-Y9V5GRXBKSNWTW6W70PH/Screen+Shot+2019-05-22+at+1.34.14+PM.png Fire TV - Test title WHERE IT RAN: Paid Display, Sponsored Content, YouTube, Streaming Radio, Social ROLES: Creative Direction; Concepting; Creative Strategy; Copywriting https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1558558217052-65JNKTQXUDPDIPUOCEPK/Screen+Shot+2019-05-22+at+1.34.14+PM.png Fire TV https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1558556286172-M7ZB0O276C0X9CPERTU8/Screen+Shot+2019-05-22+at+1.17.06+PM.png Fire TV https://www.erinbradley.net/susangkomen daily 0.75 2025-07-02 https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1668211362205-9HR0O35VSH5XAO8QDTRN/Screen%2BShot%2B2020-04-24%2Bat%2B4.17.14%2BPM.jpg Susan G. Komen https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1750791771778-YLQ5RQ5Z7B7Y2E7HO6IV/image-asset.jpg Susan G. Komen - Susan G. Komen: 0:60 https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1664388010489-ZEY859ZFD2FB5S721Q5D/image-asset.png Susan G. Komen https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1664387855607-ESYC7M00QVBWT8YAISDJ/image-asset.png Susan G. Komen - Susan G. Komen: 0:60 https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1671584806365-FMSBBCI6BUVWDFW86RQ2/image-asset.jpeg Susan G. Komen https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/5996aa58-7c47-4ee0-8f27-b0341e232958/image-asset.jpeg Susan G. Komen - Susan G. Komen 0:60 https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1676496971606-7MKHU2VURKM60ZS99878/image-asset.jpeg Susan G. Komen https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1664382713176-3PR1P02IW1XO021VCCDH/image-asset.png Susan G. Komen https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1671585298806-SKQIVTNRQXY0E5X1JG5F/image-asset.jpeg Susan G. Komen https://www.erinbradley.net/cultureinclusion daily 0.75 2023-02-23 https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1559332050747-OGV2GYW0R6A6EJMQPADE/Screen+Shot+2019-05-31+at+12.12.35+PM.png Diversity, Equity & Inclusion https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1559332050747-OGV2GYW0R6A6EJMQPADE/Screen+Shot+2019-05-31+at+12.12.35+PM.png Diversity, Equity & Inclusion https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1593121620592-DV6AY1VCBBBGCL59XQ9E/Screen+Shot+2020-06-25+at+2.46.33+PM.png Diversity, Equity & Inclusion https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1593121869442-JYCI74H6JIDDY9HMTNTR/Screen+Shot+2020-06-25+at+2.50.12+PM.png Diversity, Equity & Inclusion https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1562878854843-3NEFMWXMSFY25S8JSEJZ/IMG_5856.JPEG Diversity, Equity & Inclusion https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1562876597969-7D4LP7MGRQ9U8AD71UAL/collage2.jpg Diversity, Equity & Inclusion https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1562876632245-OCV5NXM0WTHT8X61NCKP/pins.jpg Diversity, Equity & Inclusion https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1677168837874-1PJ6OTUOL8NLLOWVP2UC/image-asset.png Diversity, Equity & Inclusion https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1677172983677-22F3748EFF24NBYFXHDK/2.png Diversity, Equity & Inclusion https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1677172991374-OF85N83Q5MNLOJPSFWLW/1.png Diversity, Equity & Inclusion https://www.erinbradley.net/mybook daily 0.75 2023-02-15 https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1603653975181-2VG66RLADQF17N79X73W/Screen+Shot+2020-10-25+at+12.25.26+PM.png The Rock 'N Roll Field Guide to Guys https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1673374920256-WF7OIZTKGZL661FUPPTA/image-asset.jpeg The Rock 'N Roll Field Guide to Guys https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1673374983194-9UODVM6STH84FOI7AF8W/image-asset.jpeg The Rock 'N Roll Field Guide to Guys https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1673375016947-1WUEQH0VW3HD1L6WX3LV/EVERYROSEINTRO.jpg The Rock 'N Roll Field Guide to Guys https://www.erinbradley.net/maybelline daily 0.75 2023-02-15 https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1669681264280-V5R40SP8GSX2RR63R3AI/Screen+Shot+2022-11-28+at+7.19.57+PM.png Maybelline https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1675189376767-5M6RETK5BZATG2ZAPX65/image-asset.jpg Maybelline WHERE IT RAN: Website, App ROLES: Concepting; UX-Copywriting; Creative Strategy; Copywriting https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1561765391387-INJKJWY4ZP57M6WZ67AV/MNY01.png Maybelline FUN FACT #1: Naming navigation elements is more science than art. The ones here went through multiple rounds of user testing, including card sorting exercises and eye-tracking studies. For a single top-navigation label alone, the team went through over 100 options. https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1593108979100-QYPWG2DW07GY5T0N1ELU/image-asset.png Maybelline https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1593110757238-E2XV4TILT2974TCUB996/Screen+Shot+2020-06-25+at+11.10.22+AM.png Maybelline FUN FACT #2: In order to help sell in NYC365, Maybelline’s first-ever daily street style blog (picture below), I staged an impromptu photo shoot on the steps of our building, using a member of the creative team as one of the models. The client bought it, and the talented team responsible for its daily output set the tone so much that other beauty brands quickly followed suit with offerings of their own. https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1593048106690-O3FIZRX9CCMP0TAV930H/NYC365.png Maybelline https://www.erinbradley.net/attthanks daily 0.75 2025-05-14 https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1669684835001-8GMWVXVLVLYN6T4OSKHO/ATTThanks.png AT&T THANKS https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1669683512661-WGU2GPDEY8ZHGDMJRAQ5/image-asset.png AT&T THANKS https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1588026846262-Y6PN4VU6GNQV6SLG1K4T/Screen+Shot+2020-04-27+at+3.28.45+PM.png AT&T THANKS https://static1.squarespace.com/static/5c844b3516b64046784b70bc/5ea732cc17881b75db181c4e/5ea75041eb27f663f2299a56/1747235735808/ AT&T THANKS https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1664468499772-FX07BDWMXO9HWP0SD90R/phones-GIF+%281%29.gif AT&T THANKS https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1664483902086-3Q3I2X2IJT9YF22BC8X6/image-asset.png AT&T THANKS - AT&T Thanks Contest.mp4 https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1677115753932-QUYS63ITP47975XBIMFW/image-asset.jpeg AT&T THANKS - AT&T THANKS Brand Loyalty Anthem https://www.erinbradley.net/bonefishgrillradio daily 0.75 2023-02-23 https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1603584243380-KZ2DUINIL68KZWVQKJ0C/nph-removebg-preview+%281%29.png Bonefish Grill Radio https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1672961113230-J11SZ298TLW2E37MNEIS/image-asset.png Bonefish Grill Radio Bonefish Grill 0:30 “Red Carpet” FUN FACT #1: Neil Patrick Harris came to most recording sessions wearing nail polish, a side effect of a play he was starring in on Broadway. FUN FACT #2: I wasn’t really familiar with How I Met Your Mother so I gave Neil props for his role in Starship Troopers. It was a peak dork moment. https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1587778812211-CHK2WL6GUIHDRPFVI69P/NPH.jpg Bonefish Grill Radio WHERE IT RAN: Radio ROLES: Creative Direction; Copywriting https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1672961517280-GKYP77549J6HYPYGRXFZ/image-asset.png Bonefish Grill Radio Bonefish Grill 0:30 “Starstruck” WHERE IT RAN: Broadcast & Internet Radio ROLES: Creative Direction; Concepting, Copywriting https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1677176889170-LU0FGGCNBKAB0RTJW2DS/image-asset.png Bonefish Grill Radio https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1677176915660-0VB5BP2YFP9DZILK18EV/image-asset.png Bonefish Grill Radio https://www.erinbradley.net/power daily 0.75 2022-12-21 https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1669685517891-RXK9R3GG8IIR6VT2IYQY/Screen+Shot+2022-11-28+at+8.31.47+PM.png PowerOf https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1663104448370-NPCOL4XT9SDRDKGUSXVC/image-asset.png PowerOf https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1663713853800-DHAGHVRPY7TT0X0TZFDM/Screen+Shot+2022-09-20+at+6.43.57+PM.png PowerOf https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1663102828471-JGTY6PP8AO4RJRM33V5D/image-asset.jpeg PowerOf - Test description Test test https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1663603867385-4JB3OHZHODUW4K628ROJ/image-asset.png PowerOf https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1663603919807-4ZUIYRQC8SRJUOEFMNWA/image-asset.png PowerOf https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1663715000236-3INGU49PTQL948KMYYBP/image-asset.png PowerOf https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1663713853739-GMQTXXU2962XCC8G7BEX/Screen+Shot+2022-09-20+at+6.43.41+PM.png PowerOf https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1663693035800-J6812YC0XWTO3E7JG3YK/image-asset.jpg PowerOf https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1663604675603-MJCQUG8G8QGP9OFELYUR/image-asset.jpeg PowerOf https://www.erinbradley.net/alexa daily 0.75 2023-02-15 https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1672872214530-9VID69UTO1DMQBJLXXR9/AmazonAlexa_SocialCampaign_BirthdayVideo_GirlsCake.png Alexa https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1676496254711-YU26BHWP92U28TYIKXH5/image-asset.png Alexa - Alexa Turns 5: Fan Tribute https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1676496488176-2SKADID3YWWE4G2CHEI8/image-asset.jpg Alexa https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1671301782026-CYFONN7AHWR7KCRWG50Z/image-asset.jpeg Alexa https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1671307205188-GIC6LVOYNU5LYN4A3KFS/image-asset.jpeg Alexa https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1671296086684-D37SRXV4EZ0XBG69UMWV/image-asset.png Alexa https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1671580788874-79HS7I77NYRKYY8QO6L1/image-asset.png Alexa https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1671581226729-FWWWTK50JZPV7V6CA7Y6/image-asset.png Alexa https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1671296524488-C8WD681K95F589PR7QYQ/image-asset.png Alexa https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1676496639463-HT1DNKV8E7VESBQ9SVMV/AmazonAlexa_Social_VoiceTweets.jpg Alexa https://www.erinbradley.net/abouterinbradley daily 0.75 2025-05-15 https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/9557ecaa-2ecc-42fb-a28a-1123e9f1d706/ErinBradleyHeadshot+copy.jpeg Erin Bradley - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.erinbradley.net/contact daily 0.75 2025-04-28 https://www.erinbradley.net/about-1 daily 0.75 2022-12-20 https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/a83e0382-a6c6-42d5-a59c-888fa72ee610/LinkedInPersonalProfile2022.png About https://www.erinbradley.net/erinbradleywork daily 1.0 2025-06-24 https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/221067fa-d2d5-43bb-9ee8-771554ac46ec/Screenshot+2025-05-14+at+3.17.10%E2%80%AFPM.jpg WORK - the rock ‘n’ roll guide to guys The Rock ‘n Roll Guide to Guys https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/58637731-b696-4876-b7ea-124c86ba41bd/powerof_neon_3.jpg WORK - the bill & melinda gates foundation The Bill and Melinda Gates Foundation https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/a6a1aed1-647b-4f7b-8ba6-e2c968b03269/Screen+Shot+2023-01-05+at+3.00.48+PM.png WORK - bonefish grill Bonefish Grill Restaurant https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/4ddf3b21-a734-4e8e-9011-fee1b0633b7c/att.jpg WORK - at&t AT&T Thanks Loyalty Program https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/5da6c082-6304-42a0-8af8-66011856c634/BreastCancerFoundationThumbnail WORK - susan g. komen breast cancer foundation Susan G. Komen Breast Cancer Foundation https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/5edc0c79-c94c-4e32-a695-0b735ad56a97/Screenshot+2025-05-15+at+4.05.07%E2%80%AFPM.png WORK - amazon fire TV Amazon Fire TV Streaming & Devices https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/5ae3194f-c70a-469b-a897-14b86dd66764/DEIProtest.jpeg WORK - diversity & inclusion Diversity, Equity, and Inclusion https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/ac51d300-8690-4163-8045-622a58cb020c/CocaCola.jpg WORK - coca-cola Coca-Cola + The Olympic Games https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/26482f4f-77b1-41ee-9012-a291ff63024d/Screenshot+2025-05-14+at+4.54.13%E2%80%AFPM.png WORK - amazon alexa Amazon Alexa Voice Assistant https://images.squarespace-cdn.com/content/v1/5c844b3516b64046784b70bc/1669681264280-V5R40SP8GSX2RR63R3AI/Screen+Shot+2022-11-28+at+7.19.57+PM.png WORK - maybelline Maybelline New York